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đș Title: How to Fully Automate Your Agency With AI in 2025
â±ïž Duration: 1446
đ€ Channel: Jordan Platten
đŻ Topic: Fully Automate Your
đĄ This comprehensive article is based on the tutorial above. Watch the video for visual demonstrations and detailed explanations.
If you launched your agency dreaming of beachside freedomâonly to find yourself drowning in endless tasks, client calls, and operational chaosâyouâre not alone. Like most founders, you likely believed entrepreneurship would bring flexibility, but instead, it brought more stress and longer hours than any 9-to-5 job ever did.
Jordan Planton, founder of affluent.co and an agency owner for over 8 years, has been exactly where you are. Today, his multi-six-figure business runs completely without him. He spends his days speaking on stages, investing in software, mentoring other founders, and even fishing from his kayak at dawnâall because he built a system that thrives independently.
In this comprehensive guide, we break down Jordanâs proven four-step process to fully automate your agency using AI: Elimination, Documentation, Automation, and Delegation. This isnât theoryâitâs the exact framework he used to remove himself from daily operations while scaling sustainably. Every insight, tool, template, and real-world example from his transcript is included below.
The Founderâs Reality: Why Youâre Stuck (And How to Break Free)
When you started your agency, you imagined working remotely from a tropical island, sipping piña coladas while your business grew. Instead, youâre buried under service delivery, sales outreach, admin tasks, and client firesâworking more hours than ever.
Jordanâs journey mirrors yours: for years, he was the bottleneck. But today, not a single part of his business depends on him for growth. Heâs fully removed from day-to-day operations, proving that freedom is possibleâbut only with the right system.
The turning point? Recognizing that your time is your scarcest, most valuable resourceâespecially as the founder. In the early stages, youâre the most motivated, skilled, and invested person in the company. Wasting that time on low-impact tasks sabotages your potential.
The Four Stages of Systemization: Your Roadmap to Freedom
Jordanâs methodology consists of four sequential stages. Skipping any stage undermines the entire process:
- Elimination â Cut non-essential tasks entirely.
- Documentation â Create Standard Operating Procedures (SOPs) for every repeatable process.
- Automation â Use AI and no-code tools to execute documented workflows.
- Delegation â Assign remaining human-dependent tasks to the right people.
âIf you want your company to continue to grow and thrive without you,â Jordan emphasizes, âwe have to follow these four stages.â
Step 1: Conduct a Comprehensive Time Audit
Before you can eliminate, automate, or delegate, you must know where your time actually goes. The foundation of systemization is a 14-day time audit.
How to Perform a Manual Time Audit
Jordan prefers a manual approach because it captures emotional insights (âI really hate this taskâ) that digital tools miss. Hereâs how:
- Track every activity you do over 7â14 days (ideally 14).
- Record tasks daily (e.g., âMonday: client onboarding, email outreach, ad campaign reviewâ).
- At the end, summarize total hours spent per task category (e.g., â32 hours on product developmentâ).
- Mark each task with a star if it can be eliminated, delegated, or automated.
Digital Alternatives for Larger Teams
If you lead a team, consider tools like Harvest (Jordan notes heâs not an affiliate) to streamline tracking. However, for solo founders or small teams, manual auditing yields deeper insights.
Step 2: Ruthlessly Eliminate Non-Essential Tasks
Elimination is the first and most critical stage. Ask: âCan this task be removed entirely without harming the business?â
Apply the 80/20 Rule (Pareto Principle): 80% of your results come from 20% of your efforts. Your time audit reveals that 20%âthe high-leverage activities like strategy, client acquisition, and relationship-building.
Everything else? Eliminate it aggressively. Examples might include:
- Unnecessary internal meetings
- Manual data entry that doesnât inform decisions
- Low-value client requests outside your core offering
- Redundant reporting or approval steps
âBe aggressive with cutting things off emotionally in business,â Jordan advises. If a task isnât moving the needle, delete itâno guilt.
The Founderâs Delegation Roadmap: What to Outsource (and When)
Not everything can be eliminated. For the rest, follow this phased delegation sequenceâdo not reorder it:
| Phase | Focus | Why This Order? |
|---|---|---|
| Phase 1 | Do everything yourself | Up to ~6 clients, you handle service delivery, sales, ops, and outreach. |
| Phase 2 | Escape service delivery | Easiest to outsource; abundant talent at low cost (e.g., offshore team members). |
| Phase 3 | Escape operations | Hire a virtual assistant (VA) for admin, scheduling, and basic workflows. |
| Phase 4 | Escape sales | Hardest to delegate early; youâre the best salesperson until you can afford top talent. |
Critical Warning: Never swap Phase 2 and Phase 4. Many founders try to offload sales first because they dislike itâbut cheap sales hires lack skill, causing revenue to plummet. âYou as the founder are always going to be the best and most equipped salesperson,â Jordan states.
Step 3: Document Everything with Standard Operating Procedures (SOPs)
Before automating or delegating, you must download your brain into clear, repeatable instructions. This is done through Standard Operating Procedures (SOPs)âyour agencyâs intellectual property.
Why SOPs Are Non-Negotiable
- Enable consistent results regardless of who (or what) executes the task.
- Form the foundation for AI automation (e.g., feeding SOPs to LLMs like ChatGPT).
- Increase business valuationâbuyers pay for systems, not just client lists.
- Act as your âdigital brainâ that can be plugged into AI workflows.
The Complete SOP Template (Based on Jordanâs Notion System)
Jordan shares his exact SOP structure, using the example of âMaking a Cup of Teaâ (a British essential!). Hereâs the full framework:
| Section | Purpose | Example |
|---|---|---|
| Title | Clear name of the procedure | âHow to Make a Cup of Teaâ |
| Version Control | Track updates and ownership | Last updated: [Date], By: [Name], Next review: [Date] |
| Purpose & Scope | Why it exists + what it covers/excludes | âEnsures consistent tea quality. Covers brewing onlyânot sourcing tea.â |
| Table of Contents | Quick navigation | Links to each section |
| SOP Owner | Accountability | âMarketing Managerâ |
| Terminology | Define jargon | âROAS = Return on Ad Spendâ |
| Tools Required | Software, systems, or related SOPs | âKettle, teapot, Notion SOP #12â |
| Success Criteria | How to measure correct execution | âTea is 95°C, steeped 3 mins, no bitternessâ |
| Step-by-Step Process | Detailed, jargon-free instructions | â1. Boil water. 2. Add tea bag to cupâŠâ |
| Visual Aids | Enhance clarity | Loom videos, annotated screenshots |
| Quality Control | Checkpoints before finalizing | âManager approves ad copy before launchâ |
| Process Approval | Formal sign-off | âApproved by: [Name/Role]â |
| Additional Resources | Related learning | âLink to Tea Brewing Masterclassâ |
Step 4: Automate with AIâThe Right Way
Only after elimination and documentation should you automate. Jordanâs 3-step automation workflow ensures longevity and ROI:
The 3-Step Automation Process
- Create the SOP â Document the process in Notion, Google Docs, or your SOP library.
- Design a Workflow â Map the process visually using Miro or Figma.
- Build the Automation â Use n8n (Jordanâs tool of choice) or Make.com to execute.
Real-World Example: Sales Call Review Automation
Jordanâs team identified that sales managers wasted hours reviewing call transcripts. Their solution:
- Call transcripts auto-sent to an n8n workflow.
- AI compares calls against the sales managerâs past feedback.
- Automated âstrike systemâ flags reps who ignore feedback.
Result: âCountless hours saved every weekââonly possible because theyâd first audited time, documented the review process, and mapped it in Miro.
Two Must-Have Automations for Every Agency (Right Now)
Jordan highlights two foundational automations that all agencies should implement immediately:
Automation #1: AI-Powered Client Acquisition
Replace manual outreach with an end-to-end AI system:
- Lead Generation: Use Clay.com with its AI âClay Agentâ to build hyper-personalized prospect lists.
- Outreach: Deploy via Instantly.ai (email) or social DM tools.
- Appointment Setting: Use Pointwise (Jordanâs AI tool) to handle replies, qualify leads, and book calls directly into your calendar.
Previously, this required a full-time appointment setter ($1,500â$3,000/month). Now, it runs for $100â$400/month.
Automation #2: AI-Driven Service Delivery
Slash delivery time while maintaining quality:
- Custom GPTs: Build a unique AI for each client to generate ad copy, scripts, and strategies using past winning campaign data.
- Video Creation: Use V3 to auto-generate client videos.
- Lead Qualification: For lead-gen agencies, use Pointwise to auto-qualify inbound leads.
- Ecom Agencies: Use Triple Whaleâs Moi to analyze ad accounts and auto-create/launch new creatives.
Advanced Automations: Jordanâs âAutomation Hubâ
Beyond the basics, Jordanâs agency has automated dozens of workflows, including:
- Client onboarding (saves 3â5 hours/week)
- Content creation for clients and internal use (saves 20â40 hours/month)
- Review and referral collection
- SOP creation (via custom GPT that turns call transcripts into formatted SOPs)
- Client reporting
- Sales and account manager call reviews
They maintain an âautomation hubâ in Miroâa visual map of all workflows across four departments: Admin, Client Success, Marketing, and Sales. Green = automated, Blue = manual (for future automation).
Step 5: Strategic Delegation (When Automation Isnât Enough)
Some tasks still require humansâespecially as you scale beyond $10K/month. Jordanâs delegation philosophy:
- Hire slow, fire fast: Vet candidates rigorously. If they underperform, replace them immediatelyâno emotional attachments.
- Lifestyle vs. Scale: If you only want $10K/month, a part-time VA + automation suffices. For $100K+/month, you need skilled humans.
- AI Isnât Ready to Replace Everything: âAt the time of recording, humans are needed for many tasks beyond a certain scale,â Jordan admits.
Tools & Resources Mentioned
Jordan references several key tools. Hereâs a complete list:
| Category | Tool | Purpose |
|---|---|---|
| Time Tracking | Harvest | Digital time auditing |
| SOP Management | Notion | Centralized SOP library |
| Workflow Design | Miro, Figma | Visual automation mapping |
| Automation | n8n, Make.com | No-code workflow builders |
| Lead Gen | Clay.com | AI-powered prospecting |
| Email Outreach | Instantly.ai | Cold email automation |
| Appointment Setting | Pointwise | AI scheduling & lead qualification |
| Video Creation | V3 | AI-generated videos |
| Ecom Ads | Triple Whale (Moi) | Auto-creative generation & ad launching |
Quarterly Systemization: Your Ongoing Freedom Ritual
Automation isnât a one-time project. Jordanâs team conducts a company-wide time audit every quarter to:
- Identify new tasks to eliminate, automate, or delegate.
- Update existing SOPs and workflows.
- Build new automations based on emerging bottlenecks.
This continuous improvement cycle ensures the business evolves without founder dependency.
Future-Proofing: SOPs as Your Exit Strategy
Even if youâre not planning to sell, build your SOP library as if you are. âAll youâre selling is a client listâ without documented processesâmaking your agency nearly worthless to buyers. With SOPs, youâre selling a replicable systemâlike a McDonaldâs franchise with exact instructions for flipping burgers and frying fries.
As AI advances, these SOPs become even more valuable. âWe can already use LLMs like ChatGPT to upload an SOP and get it to create a JSON or JavaScript workflow for n8n,â Jordan reveals. Your documentation today fuels tomorrowâs AI autonomy.
Key Takeaways & Action Plan
To fully automate your agency, follow this sequence:
- Run a 14-day time auditâmanually if possible.
- Eradicate non-essential tasks using the 80/20 rule.
- Document every repeatable process in a standardized SOP template.
- Map workflows visually in Miro or Figma.
- Build automations in n8n or Make.comâstart with client acquisition and service delivery.
- Delegate remaining human tasks strategically, hiring slow and firing fast.
- Repeat quarterly to maintain momentum.
Ready to dive deeper? Jordan invites you to comment on his video with specific topics youâd like expanded (e.g., âShow me the client acquisition automation setupâ). Your feedback shapes his future contentâand your path to a fully automated agency.

