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đč Watch the Complete Video Tutorial
đș Title: I Built an Entire App with OpenAI’s Codex and 8 AI Agent Employees
â±ïž Duration: 3156
đ€ Channel: Greg Isenberg
đŻ Topic: Built Entire App
đĄ This comprehensive article is based on the tutorial above. Watch the video for visual demonstrations and detailed explanations.
In todayâs AI-powered creator economy, the biggest bottleneck isnât codingâitâs coming up with a great idea. But what if you could go from no idea whatsoever to a brilliant, validated business conceptâand then have AI agents build the entire app for you while you sleep?
This comprehensive guide walks you through the exact process demonstrated by expert builders Alex and Greg in their viral session. Youâll learn how to use Idea Browser to discover high-potential, low-competition trends, refine them into a winning product concept with ChatGPT, and then hand off a detailed plan to OpenAIâs Code Interpreter (CodeX) to build a fully functional MVPâwithout writing a single line of code yourself.
By the end, youâll have a repeatable, AI-augmented workflow to build entire apps from scratch, even if youâve never shipped a product before.
Why Ideas Are the New Bottleneck (And How AI Solves It)
As Greg points out, âBuilding has never been easier. The challenge is the ideas.â With tools like Cursor, CodeLlama, and CodeX, coding is no longer the barrierâitâs idea validation and ideation that hold creators back.
Most people wait for the âperfect ideaâ and end up accomplishing nothing. But as Alex emphasizes: âThe key is⊠just build something out.â Even if the product fails, you gain critical insights that bring you closer to your next breakthrough.
This mindset shiftâfrom waiting for inspiration to systematically generating and testing ideasâis what separates successful builders from perpetual planners.
Tool Stack Overview: The Two AI Powerhouses Youâll Use
The entire workflow relies on just two core tools:
- Idea Browser â A trend and market insight platform that scrapes Reddit, Facebook groups, and other social networks to surface validated business opportunities.
- OpenAIâs CodeX (via Code Interpreter in ChatGPT) â An AI coding agent that can build full-stack applications from a product requirements document (PRD).
Both tools are accessible today. Idea Browser is a standalone platform, while CodeX is integrated into ChatGPT Plus (requires a $20/month subscription).
Step 1: Discover High-Potential Trends with Idea Browser
Idea Browser was built by Gregâs holding company to solve a real problem: âIdeas are the lifeblood of our business.â The platform continuously scans online communities to identify pain points, solution gaps, and underserved segments.
Two Ways to Find Ideas in Idea Browser
There are two primary methods to uncover opportunities:
Method A: Use âMarket Insightsâ for Pain Point Mining
This feature aggregates discussions from Reddit, Facebook, and other networks. For example, searching âemail deliverabilityâ reveals real user frustrations like:
- Sudden drops in email inbox placement
- Fear of Google/Outlook policy changes
- Lack of tools to diagnose deliverability issues
These pain points can directly inspire SaaS products, plugins, or services.
Method B: Use âTrendsâ for Pre-Validated Opportunities
This is Gregâs preferred method. The âTrendsâ tab serves up ready-to-build concepts with key metrics:
- Monthly search volume
- Competition level
- Growth trajectory
During the demo, they selected âWellness Appââa trend with high search volume, low competition, and strong personal interest (both hosts are into fitness and health).
Step 2: Refine Your Trend into a Specific App Concept with ChatGPT
Once youâve picked a trend (e.g., âWellness Appâ), donât build it as-is. Instead, use a custom ChatGPT prompt to generate unique, actionable app ideas inspired by the trend.
The Idea Browser Prompt (Copy-Paste Ready)
Hereâs the exact prompt used in the video:
I’m giving you a link to a business idea from Idea Browser. Your job is to act as a professional app builder and creative strategist. Read the page and then generate three high-quality, unique app ideas inspired by that idea. For each app idea, include:
– Name
– Concept summary
– Core features
– Why it works
– Why it would succeed in todayâs market
Keep it practical and make it easy for a solo founder to build out.
When applied to the âWellness Appâ trend, ChatGPT generated three concepts:
| App Name | Core Concept | Key Features |
|---|---|---|
| Mood Mosaic | Visual mood journaling via sketches, colors, and stickers | Emotion tracking through drawing, not text |
| Wellsync Buddy | Social accountability for wellness habits in pairs/groups | Habit syncing, group challenges, progress sharing |
| Bio-rhythm Coach | Personalized micro-wellness nudges based on energy cycles | AI-scheduled breaks, breathing exercises, light exposure |
Combine and Iterate to Find Your Sweet Spot
None of the initial ideas were perfect. So they iterated:
- Mood Mosaic felt too abstract (like a drawing app)
- Wellsync required multiplayer infrastructure (too complex for solo build)
- Bio-rhythm Coach had strong potential but needed simplification
They then asked ChatGPT: âBuild me a plan for a habit tracker that also builds wellness routines.â This led to the final concept: Habit Flow.
Step 3: Define Your Winning Concept â Introducing âHabit Flowâ
Habit Flow is a dynamic wellness habit tracker that doesnât just log activitiesâit designs and adapts your daily wellness routines automatically based on your energy levels, goals, and feedback.
Why Habit Flow Stands Out
- Fills a real gap: âWe have to-do lists for our professional lives, but not for our longevity lives.â
- AI-powered personalization: Recommends micro-practices (stretching, breathing, hydration) tailored to your bio-rhythms.
- Sustainable design: Focuses on small, consistent actions rather than overwhelming goals.
Monetization Strategy (Generated by AI)
ChatGPT also outlined a clear path to revenue:
- Free tier: Basic habit tracking and 3 AI-generated wellness nudges/day
- Premium upsell ($5â9/month): Unlimited AI coaching, advanced analytics, custom routines, integrations (Apple Health, Google Fit)
Step 4: Create a Product Requirements Document (PRD) for AI Agents
AI coding agents like CodeX perform best when given a detailed, structured plan. The solution? Turn your concept into a formal PRD.
Ask ChatGPT: âTurn the MVP of Habit Flow into a PRD we can hand off to an AI coding agent.â
Then, request it in Markdown formatâthe standard language AI agents use to read project specs.
Step 5: Set Up Your Development Environment with VS Code + CodeX
To build your app, youâll need:
- Visual Studio Code (free, open-source IDE)
- CodeX plugin (install from VS Code marketplace)
- ChatGPT Plus subscription ($20/month for access to Code Interpreter)
Project Setup Workflow
- Create a new folder for your project (e.g.,
wellness-app) - Inside, create a file named
project.md - Paste your full PRD into
project.mdand save - Open the CodeX sidebar in VS Code
Step 6: Build the MVP with CodeX â Local vs. Cloud Agents
CodeX offers two modes of operationâeach with distinct advantages:
| Mode | How It Works | Best For |
|---|---|---|
| Local | AI edits code directly in your VS Code workspace | Building core app features, debugging, real-time coding |
| Cloud | AI agents run tasks asynchronously in the cloud | Parallel work (marketing, research, docs), cross-platform access |
Building the MVP Locally
In the CodeX panel, select âWork Locallyâ and input:
I created a PRD in project.md. Please build out the MVP using Next.js and Supabase.
Tech Stack Justification:
- Next.js: Full-stack React framework with server-side rendering, API routes, and deployment simplicity
- Supabase: Open-source Firebase alternative with real-time database, auth, and storage
Choosing the Right AI Model in CodeX
CodeX offers three model tiers:
- High: Most capable, slower, higher token cost
- Medium: Balanced performance
- Low: Faster, cheaper, surprisingly effective
Surprisingly, the CodeX product manager uses âLowâ for live demos. As Alex notes: âIf itâs good enough for him, itâs good enough for me.â
Step 7: Unlock Parallel Productivity with Cloud Agents
While your local agent builds the app, spin up cloud agents to handle other tasksâsimultaneously.
How to Launch a Cloud Agent
- In CodeX, click âRun in the Cloudâ
- Start a new chat
- Connect to your GitHub repo (e.g.,
wellness-app) - Give a task: âTake a look at project.md and build us an entire marketing plan for this app.â
What the Marketing Agent Delivers
Within minutes, the cloud agent produced a comprehensive marketing plan including:
- Objectives & KPIs (e.g., 1,000 signups in 30 days)
- Target Audience: âResilient Achieversâ â 25â40-year-old professionals
- Positioning & Messaging Pillars
- Competitive Landscape Analysis
- Go-to-Market Channels (social, content, partnerships)
Step 8: Cross-Platform Access â Work Anywhere, Anytime
One of CodeXâs most underrated features is full cross-platform sync:
- Work in VS Code â see updates in ChatGPT mobile app
- Spin up a cloud task on your iPhone â check progress in browser
- Review marketing plan on iPad â tweak PRD on laptop
As Alex demonstrates: âIf I go into CodeX on my phone and refresh, I have that entire marketing plan on my phone as well.â
Step 9: Maximize âIn-Betweenâ Time with AI Employees
Traditionally, while your code builds (or compiles, or deploys), youâd doomscroll on X or take a break. With CodeX, you can:
- Spin up a cloud agent to write documentation
- Ask another to draft user onboarding emails
- Request a third to research competitor pricing
Alexâs nightly ritual: âBefore I go to bed, I challenge myself to spin up three tasks for AI agents.â Wake up to a more advanced productâevery single day.
Alternative Path: Use Idea Browserâs Pre-Curated Ideas
If you donât want to use ChatGPT for ideation, Idea Browser offers a shortcut:
- Go to any trend (e.g., âWellness Appâ)
- Look at the âRelated Ideasâ sidebar
- Choose from hundreds of human-curated, pre-vetted concepts
These ideas are reviewed by Idea Browserâs team: âWe go through them and weâre like, âHey, this is good or bad.ââ
Deep Validation: Use Idea Browserâs Research Tool
Once youâve selected an idea, use Idea Browserâs built-in Research Tool:
- Input your final concept
- Wait up to 24 hours
- Receive a step-by-step business-building report
This report includes market sizing, competitor analysis, user personas, and go-to-market strategyâessentially a mini business plan generated automatically.
Real-World Inspiration: How Iconic Apps Pivoted from Failed Ideas
The video highlights three legendary examples of building to discover:
| Final Product | Original Idea | Pivot Insight |
|---|---|---|
| Odeo â micro-podcasting app | Users preferred text updates over audio | |
| Bourbon â Foursquare-style check-ins with photos | Users cared only about the photos, not the location check-ins | |
| OpenAI ChatGPT | API for developers (GPT-3) | Users overwhelmingly used it as a chatbotâso they productized it |
Common Pitfalls to Avoid
The hosts identify key mistakes new builders make:
- Waiting for the perfect idea: Leads to zero output. Just start.
- Over-engineering the first version: Build an MVP, not a unicorn.
- Ignoring personal interest: Youâll lose motivation if you donât care about the problem.
- Not using structured prompts: Vague instructions yield vague results. Use the Idea Browser prompt as a template.
Advanced Tip: Combine Local and Cloud Agents for Maximum Output
Your ideal workflow:
- Morning: Refine PRD in ChatGPT, update
project.md - Local Agent: Build core features in VS Code
- Cloud Agent 1: Draft landing page copy
- Cloud Agent 2: Generate user onboarding flow
- Evening: Review all outputs, plan next dayâs tasks
- Before Bed: Spin up 3 new cloud tasks to run overnight
Final Output: What Youâll Have by the End
Following this process, youâll end up with:
- A validated app idea in a growing market with low competition
- A detailed PRD in Markdown format
- A fully functional MVP (1,200+ lines of clean code using Next.js + Supabase)
- A complete marketing plan with audience, messaging, and channels
- A monetization strategy with free/premium tiers
Action Plan: Your Next 24 Hours
- Sign up for Idea Browser
- Install VS Code and the CodeX plugin
- Ensure you have ChatGPT Plus ($20/month)
- Pick one trend from Idea Browser that excites you
- Use the Idea Browser prompt to generate 3 app concepts
- Refine into your MVP idea and create a PRD in Markdown
- Launch local and cloud agents to build your app and marketing plan

